我们每天都收到许多小企业客户的来信，他们在Covid-19大流行期间面临着巨大的生存挑战. Many are facing a continued decline in sales and orders. As a business owner, 这就产生了一种焦虑和不确定性，担心企业可能无法生存下去, and the feeling of having little control. Not only are you responsible for your own business, your livelihood, but all as well as the livelihoods of your employees. And this can, no doubt, feel very overwhelming. While we can’t control a lot during this challenging time period, there are things that you can control.
For example, what is that one thing you have been putting off, 你知道你需要做的事情，有可能建立你的企业，增加未来的成功? 如果这个隔离时间没有到来，你可能永远都没有机会在这里工作. As a small business owner, 你该如何利用这段有限的时间，通过采取行动来在你的事业上取得进步呢? Maybe it’s business and strategic planning, a website overhaul, a branding reboot, or researching a new market that your business could enter. Included with this blog is a short reading article called, Actions Make the Difference that may be helpful.
Whatever it is, take action! When this time passes, 我们真的希望你能反思一下你在这段时间里所做的积极的事情，这些事情帮助你的业务从长远来看变得更强大, because we want you to Progress – Not Panic!
Here are 5 things you can do now to take action:
#1 – Stay Focused
现在我们的世界发生了很多事情，保持专注比以往任何时候都更困难. 与Covid-19相关的大量新闻和信息实时出现在我们面前, tempting us to divert our attention away from our business. 试图消化所有这些不仅会分散我们的注意力，还会增加我们的压力和担忧. 无论你是在家工作还是能在公司工作, setting boundaries and a daily schedule is ideal. 把你的新闻提醒限制在那些与你和你的公司最相关的, and don’t be afraid to mute communication channels, 所以你可以继续关注确保你的企业经受住这场风暴. There are many great no-cost task apps available that can assist you with staying focused.
#2 Engage Your Team
Your team has been vital to your businesses success in the past, and they will be crucial to its ability to survive this storm. 第一是确保你的团队在这段时间内的安全和心理健康, and establishing clear, consistent communication with them is key. You may also need to lay off some of your staff, or reduce their hours, so having these honest discussions may be necessary.
让你的员工知道你可能需要对他们的工作职责进行调整，并向他们解释可能的情况. Informed, and engaged employees are empowered and dedicated. As a leader of your business, 让你的员工参与到你的生存和恢复战略中，对于产生新想法和创新是至关重要的. Think of new, virtual ways to communicate regularly with your team, including collaboration tools and videoconferencing. 你可以试着召开虚拟的头脑风暴会议，征求他们的意见，通过不同以往的方式来帮助企业. 让它成为一种赋权的锻炼，让所有员工都感到被重视，并觉得自己是团队努力的一部分.
#3 Build Your Survival & Recovery Team
Yes we have to physically distance at this time, 但不要把自己与那些可能帮助你的人和组织隔离开来. 在这个关键时刻，你应该考虑你的生存和恢复团队中需要谁. Don’t be shy to ask for help from service providers such as the Ohio SBDC and many other great resources in the communities.
为了建立你的生存和恢复团队，开始考虑各种各样的事情 你需要的拼图碎片，找出需要填补的空白. Your 会计师、银行家、律师和保险顾问都应该在这个团队中. Building 你的恢复团队可以成为让你的公司生存下去的催化剂 thrive. Included with this blog is the Growthwheel Worksheet Rescue Team that will help you to map out your survival and recovery team. This worksheet will allow you to dig deep, thinking through the key members you need to get your business back on track.
#4 Take Care of You
如果你不注意，你对你的生意和员工都没有好处 of yourself. 我们正在经历一个大多数人，如果不是所有人，都经历过的时期 never experienced. It may feel strange, almost like we are in some strange parallel universe. The uncertainty many of us feel, can weight on our stress levels, making us feel out of control. Taking positive actions in our daily activities 拯救和振兴我们的企业将对我们的福祉产生巨大的影响. 锻炼，即使只是在办公室或社区里走走，也会产生意想不到的效果 to make us feel less stressed and more in control. Stress makes us do crazy things. Think before you send that email or post that response. With this blog is included a Growthwheel Worksheet Personal Challenges, that we think you will find helpful.
#5 Consistent Contact: Customers and Vendors
Keeping consistent contact with your existing customer base, as well as your vendors, will increase the likelihood that they will stay loyal. 您的Covid-19危机沟通计划的一部分应包括在您的运营时间内发生任何变化的细节, with regular updates as needed. 同样重要的是清楚的沟通什么安全程序和预防措施你已经到位, 或者他们是否会在客户服务或收到订单时遇到延误. 建立一个沟通计划，向客户保证你重视他们的业务，关心他们的健康和安全, as well as that of your team members.
We know it’s a challenging time right now. But the small businesses in 我们网络赌博10大网站各地的社区都很强大，很有韧性，就像他们的创始人一样. 所以我们的建议是，你决定直面这些挑战，通过 action today! Yes, you and your business will come through this pandemic likely different than before. But we firmly believe if you are willing to take 现在就行动起来，保持专注，努力工作，聪明工作，这样你的事业才会出现 stronger than ever.